# Lifetimes Part 2: Gamma Spend Model and Financial Valuation

See here for the full iPython Notebook code. Some of the descriptions are outdated but the code is almost the same. After getting to know what lifetimes can provide, I started applying it from a financial perspective. I wanted to answer the most important question for Zakka Canada: Leveraging our customer analytic models, how can I estimate the firm value that Zakka Canada is worth as of today? The rest of this post is divided into two parts: 1) modelling the monetary value of our customer base and 2) estimating the price of Zakka Canada through a simple present value cash flow valuation […]